Wednesday, March 10, 2010

Complicated Animatic frames, Part 1

Often the advertising agencies decide to show their clients animated versions of proposed TV commercials. These are called ANIMATICS and are much more complex for a storyboard artist to create. The frames are much larger and often there are many moving parts. I've done a great number of these, mostly for my New York clients who uisually gave me a week or ten days to complete the project. The examples shown here were done for a product called Goldfish, a snack shaped like a fish.

Anthem123
An overhead shot of a secretary working at her computer. I had to render three or four heads to show movement

Anthem122
The Animatic company, where this film was assembled, would photograph these heads and place them into the frame above.

Anthem121
A scene of a little girl eating Goldfish snacks. I did her feet and hands separately so they could show some movement in the final version.

Anthem120
A mob of swimmers, and below a close up of one of them holding the product.

Anthem119

This commercial had quite a few frames which were rendered in the large 11 x 14" sized. it was fairly complicated, figuring out where the movement should occur, but it came off successfully. On the next post I will show more of the animatic frames.

No comments:

Post a Comment