American Motors/ Renault 1980 catalog design and art

While I worked in Paris I was still getting some assignments from Detroit from Wayne Alexander and Company. Wayne started his own ad agency and eventually landed a lot of catalog work from American Motors. This particular assignment was to design the Renault Le Car catalog which was being marketed by American Motors in America. If I remember correctly, Wayne had to come to Paris to show Renault some of the work that he was doing on Le Car. Wayne and I had previously worked together on other automotive assignments and my being in Paris was an ideal situation for him and a lucky break for me.


Here is the final catalog cover that I designed, The photography was all done in the US, on some of the catalogs I was also involved in the photo shoots as art director.


Here are some rough layouts done to establish the content of the catalog. I would discuss these roughs with Wayne before proceeding with the final comp layouts.


A further development of the preceding rough.


Here is the final comp layout that was presented to the client. This was a complicated spread as I had to do a lot of research on the history of Renault. The catalog consisted of 16 pages and comp layouts were done for every page.


Above is the finished art that I did for the rear cover of the catalog, another complicated illustration which required a great deal of research to complete.